Use of Psychometric Tests in Selection Essay Example | Topics and Well Written Essays - 2000 words

Use of Psychometric Tests in Selection - Essay Example Management therefore faces the risks of not hiring the proper person and it would just be a waste of resources to have hired people who will not be contributing to attainment of the goal of the organization. Being aid to employee selection and development decisions and processes, psychometric tests could not just be administered nor delegated to anybody as there are costs and risks that are involved in the decisions. In the same way that employees' submitted credentials must be verified for authenticity and reliability, psychometric tests are to be evaluated also in terms of validity and reliability of the test. It may be asked whether it is possible to the have most effective way to evaluate the reliability and validity of any assessment tests so to help the decision maker know exactly how to find the right productive people with certainty and predictability without any catastrophe in hiring any wrong people who simply look good. PsyAsia International (2007) cited a Hong Kong website of an employee testing system that with worldwide claim that testing the people one knows very well will allow one to know which assessment test can be valid and reliable to use. PsyAsia International heavily the claim as to show need for understanding the real essence of test of validity and reliability.3 responded that the obvious assumption is that we know ourselves well and so if the test report provides an accurate reflection of the self that we know, it "must" be valid." 4Using research as basis of criticism, PsyAsia International5 did expose how defective such assessments of test reports by individuals. It therefore cited a study where human resource professionals attending a conference were asked to complete a personality test.After the personality test, the same professionals were given a randomly generated narrative report but said participants were NOT told that it had been randomly generated and they were asked to evaluate its accuracy. What came out was that 90% of the respondents agreed that the report was either amazingly accurate or very accurate. Were the participants really good in evaluating the accuracy' Or, could it imply that what was randomly selected has the great probability that the result of the test has a statistically significant basis and therefore must be reliable'It would seem from the above result of research that it was indeed easy to have known that 90% of respondents agreed, but how accurate are the respondents' report' PsyAsia International reminded of suggestions made by various worldwide psychological societies and academics to assess at least 4 types of validity when evaluating tests.6 In the same context then, PsyAsia Internat

PR Campaign Essay Example | Topics and Well Written Essays - 1000 words

PR Campaign - Essay Example Customers reverse the flow of consumer promotions by either soliciting promotions directly from marketers through intermediaries, PR has been traditionally pushed to consumers by marketers. But customers can now click on press releases that interest them, and request promotional information from manufacturers. PR is pulled by customers and is customerinitiated.. Customers can design and configure their own products, using their imagination and tools provided by marketers. The site's notepad lets would-be buyers scribble and save ideas about products as they browse. In traditional industrial firms, the new offerings often originated in the engineering department, and marketing would be given the task of selling the offerings after the design had been completed (Chitty et al 2005). PR messages will help McBride Financial to inform professionals who are purchasing either primary or secondary residenc and people who are guaranteed capable of paying the mortgage amortization about products and unique propositions available from McBride. More progressive firms have reversed this process, and the marketing department transmits the "voice of the customer" to the organization before the development begins. However, this marketing-led process still assumes a sequential process for designing offers and messages. Consumers make purchase decisions based on what they know about a brand, rather than on what they remember from press releases. Whereas explicit ad recall reflects what people can remember about information stated in an ad, advertisers are interested in what people know about their brand. Implicit measures of memory are useful in this regard. Implicit measures solicit what people know without making reference to the origins of their knowledge. For example, brand recall is an implicit measure because people are asked to tell what they know about a brand. The impact of exposure on brand recall is a more appropriate measure of the learning prompted by PR than is ad recall because brand recall is a reflection of what people know rather than what they can remember. While brand recall and top-of-mind awareness are useful indicators of what people know about a brand, advertisers are generally most interested in consumers' dispositions toward a brand as a result of advertising exposures. To some extent, these measures of learning are useful in making inferences about dispositions. For example, enhancing top-of-mind recall frequently is found to increase preference for a brand. However, because this measure is of limited diagnostic value in efforts to enhance brand purchase, measures specifically designed to reflect people's dispositions are considered (Chitty et al 2005). For McBride Financial, ethical considerations involve communication in the proper way with potential target audiences and fair information. Because many people perceive right and wrong from different angles, the objective of the company in the area of ethical and moral standards must be to establish what it will and will not tolerate. Once the level of integrity has been established, then the areas of vulnerability must be examined and limits established in each of these areas. Since not detecting or overlooking violations weakens the fear of punishment, a system of inspection must be